Category Archives: Photography marketing


EV002038"There is no royal road to anything. One thing at a time, all things in succession. That which grows fast, withers as rapidly. That which grows slowly, endures." ~Josiah Gilbert Holland~ WILL YOUR PHOTOGRAPHY BUSINESS SURVIVE? I would like to have...
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How much money should you make in photography?

You can do it "Abundance is not something we acquire. It is something we tune into." ~Wayne Dyer~ How much money should you make? Is there a magic amount? Here's what I heard from someone, and it makes perfect sense:

Make enough so you don't have to think about it.

Good answer. Of course many obsess and play the game, using money as the scoreboard to keep track of their winnings. For many high powered entrepreneurs, playing the money game isn't so much about acquiring wealth, but is more about the actual play. The challenge. It's addictive and fun. It can really ramp up our neurosis if we let it. Read more

Most advertising, and you may have experienced this yourself, a crap shoot?

Dice as symbol of risk and luck"A good advertisement is one which sells the product without drawing attention to itself. " ~David Ogilvie~

Exactly what is marketing and advertising? Every day we're bombarded with thousands, if not millions of messages. The rotten thing about this is most of these messages are totally useless. They're just a total waste of money and they fall on deaf ears and blind eyes. Apparently they are designed to entertain, not sell. You have to ask yourself, why is there so much waste, and think of the alternatives that are available for getting the message out there that most photography business owners are aware of. You, as a businessperson are going to take the initiative.  You're going to get off the beaten track and you're going to do things a Read more

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