When should you get a logo for your photography business…. or should you even bother?


I love a good logo as much as the next guy. What I struggle with, and try to impart some of my vast worldly wisdom on others about, is when a new business owner stresses out too much on what logo they should use. I see this enough with photographers. And I question…‘should they really […]

Life Success Hack-what do you do with info-overwhelm?

Photo above by Margaret Bryan….from her webinar Dogs and the Business of Pet Photography (keep reading…) I just finished doing some spring cleaning in our online photography forum. Cleared out some non relevant stuff and dead links. And you what I discovered? holy crap…..even after cleaning shop, this place is jammed to the rafters with […]

What photographer works for 14 bucks an hour?

My daughter is turning 19 soon. Since she was ten she started assisting me on weddings and various other portrait assignments. As a parent I valued this time with her for two reasons….one, i wanted to spend time with her and two, I wanted her to see what I did for a living. I felt […]

All is chaos and pandemonium around me….here’s why, and how I avoided the downward spiral

Years ago when digital started taking over, I noticed many photography studios started complaining, struggling while only a few succeeded. A few. Not many, since most have disappeared since. The ones who failed failed to change with the times. And it’s not about the photography or the equipment. It’s much more than that. I’ll explain […]

YOU are the Matrix


When the Matrix first came out I was blown away. This is an amazing movie. When it was first released, they was barely a buzz, not much hooplah. Bit of a sleeper before it became a mainstream popular blockbuster. The story line, the effects, everything about it made a compelling sci-fi movie. Well done. The […]

This is what we’re talking about…


So last week I popped the local professional theatre center where I’ve been the ‘official’ photographer for many years now. Had  a great chat with Judy, the marketing director and main go-between since I started working with them in 1998. She’s  a super keen lady, and very personable. We always have great chats. It’s been […]

The one question most photographers fail at…and why the answer to it is so vital…

Gyspy with a crystal ball

I recently finished another 3 day workshop where I brought in a series of world class speakers who generously shared their information and insight on marketing their photography business, lighting, posing, success and some seriously killer photoshop techniques. You had to be there. It was truly epic. One day one, first morning, as usual, I […]

This is where the magic happens.


Friends, foes, droogs and spartans…..THIS is where the magic happens in photography. You get a group of photographers together. 3 days. Lock em up, all day. No one leaves. No one wants to leave. They’re having too much fun. And learning more than they could possibly pick up from anywhere else…. John expressed it best: […]

The two worst photography marketing strategies….


It’s great when business flows and the phone rings. Even better, when once a week you run to the bank with a nice beefy deposit to hand over to the teller. It sucks when this isn’t the case, The day to day reality for many photographers is pain, uncertainty, fear and frustration. Getting away from […]

Money Making Maternity Portraits….


by James Hodgins We do a lot of maternity sessions in our studio and all of them (if they are not already) turn into repeat clients. It is a very important time in an expectant mothers life, and some wish to have beautiful photographs to remember it. We try to offer a large variety of […]

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