Category Archives: Photography marketing

Why being in business if the best self help program out there…

You hear stories of great adventures and travel, where the hero, you, them, us, goes through a cathartic experience and morhps into a newer, higher version of themselves. They become a better person than they were before before they started out. This is the core truth behind Joseph Campbell's (one of my favorites!) thesis in…
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Never say this if you want to grow your photography business…

Never say this if you want to grow your photo business.... Years ago when I was still in the throes of building my very own photography business, the wife of a mom and pop successful studio duo whom I admired and looked up to, told me these words: "Rob, whenever someone asks 'How's business?', always, always, always, without exception, say: 'Great!'....." She continued: "Never, ever…
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“We don’t need no stinkin’ onions….”

I was ordering a sub at Subway. The grand chef sandwich master waved his hand over the vast array of additional goodies to spice up my creation with.... "Yes, yes, everything...please..." I instructed. As soon as he got to the onions, I said, jokingly: "No, no, we don't need no stinkin' onions." Of course, making…
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Don’t forget the bucket, the harmonicas and flashes….

Have you ever had one of those dreams? You know, the one where you show up at  a wedding shoot in your underwear. You forgot you had a wedding and rushed, last minute, completely off guard, unprepared....you know the one. My worst fear. OOoooppssss. I get that dream all the time. It's a phobia of…
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The 10 TellTale Signs of the Wanna-Be Photographer Business Owner…

Nothing wrong with wanting to be a photographer. Nothing wrong with wanting to be a wanna-be....even. I wanna-be an astronaut. I also wanna-be a great blues guitar player. Flying into space will always be a fantasy. But blues guitar, I can do that....somewhat, me thinks. I practice, study, listen, learn and try to get better…
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The perfect studio is…….‏

Friends... I've thought about this many times over the decades.   What is the ideal, mostest perfect studio ever? One that: brings you profits and financial freedom (as you define it) through the sale of your photographic services brings joy and satisfaction to folks who purchase your service allows you to live live to the…
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Where and when do your best sessions come from?

Where and when do your best sessions come from?   And I thought this a silly, naive question.   And at the same time it's a deep, probing query....all in one. Like the question my daughter asked me when she was only six years old: "Dad, is there a God that made God?"   Whoa.…
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What’s your marketing game for success and long term profits….?

The way I see it, the ideal situation, the best business model for a successful and profitable portrait studio is having a broad range of sessions, offers and promotions out there in your community, on going, phone ringing everyday. Sort of a "jack-or jill- of all trades" studio. Let me explain. You see, some disagree…
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