Category Archives: Photography marketing

Where and when do your best sessions come from?

Where and when do your best sessions come from?   And I thought this a silly, naive question.   And at the same time it's a deep, probing query....all in one. Like the question my daughter asked me when she was only six years old: "Dad, is there a God that made God?"   Whoa.…
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What’s your marketing game for success and long term profits….?

The way I see it, the ideal situation, the best business model for a successful and profitable portrait studio is having a broad range of sessions, offers and promotions out there in your community, on going, phone ringing everyday. Sort of a "jack-or jill- of all trades" studio. Let me explain. You see, some disagree…
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My demons are better than your demons…

  Personal demons. We all got em, whether we know it or not. The thing  is, they can be a source of power, inspiration. Or a source of soul sucking destruction. The key is recognizing our own demons, and not thinking we're infallible. You know, the whole denial thing. And as a result of this…
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Is there any money in photography?

Is there any money in photography? Somebodies' making it. Photography is a rich industry. Camera stores. Phones. Portrait studios.  Team photographers. Sports photographers. Commercial photographers. Travel photographers....on and on. There are more cameras being sold then ever. Which means, more "photographers" then ever. Most of which are on par with the dude playing guitar in the kitchen at the party.…
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The only certification I need….

I get emails. Here's a juicy question which is bound to stir up mucho crapola....: "I want to get certified, and I'm not even sure where to start with that...." I personally don't give a rats*ss about certification. I had a wall full of certs....whatever....it was fun while I pursued it, but slowly I realized…
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The best marketing strategy for photographers is……..drum rollllllll…

I watched an interesting documentary on Netflix called: "Men At Lunch. The untold story of a city's legend." It's all about the most iconic New York image showing, well, men at lunch. Interesting doc. But more importantly, I was reminded of one of the BEST marketing strategies for photographers....displays. You see, in this doc, there…
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Never show them how the sausage is made….

"Don't show them how the sausage is made", I told the creative director at a recent commercial shoot. I explained to him that he was making a mistake by taking all these "behind the scenes" photographs to be used to promote and sell a company. I see this behavior all the time. And I find…
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You can’t polish a turd…

I said it a million times. When it comes to marketing your photography, if your marketing is great, but your product is crap..... .....then you're simply speeding up the process with which the market place discovers how crappy you are. On your dime no less. Eeeewweeeeee... Not smart. It doesn't matter how good your marketing…
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What is art in photography?

What is art in photography? I never bought into the idea that photography was an art form. To me, it's more a "craft" that has many artistic elements that can be molded into it. But that's another argument for another time. Business, by nature, has more art and creativity. Good, bad and ugly. To me,…
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