Category Archives: Photography marketing

The 10 Tell Signs of the Wanna-Be Photographer Business Owner…

Nothing wrong with wanting to be a photographer. Nothing wrong with wanting to be a wanna-be....even. I wanna-be an astronaut. I also wanna-be a great blues guitar player. Flying into space will always be a fantasy. But blues guitar, I can do that....somewhat, me thinks. I practice, study, listen, learn and try to get better…
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The perfect studio is…….‏

Friends... I've thought about this many times over the decades.   What is the ideal, mostest perfect studio ever? One that: brings you profits and financial freedom (as you define it) through the sale of your photographic services brings joy and satisfaction to folks who purchase your service allows you to live live to the…
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Where and when do your best sessions come from?

Where and when do your best sessions come from?   And I thought this a silly, naive question.   And at the same time it's a deep, probing query....all in one. Like the question my daughter asked me when she was only six years old: "Dad, is there a God that made God?"   Whoa.…
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What’s your marketing game for success and long term profits….?

The way I see it, the ideal situation, the best business model for a successful and profitable portrait studio is having a broad range of sessions, offers and promotions out there in your community, on going, phone ringing everyday. Sort of a "jack-or jill- of all trades" studio. Let me explain. You see, some disagree…
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My demons are better than your demons…

  Personal demons. We all got em, whether we know it or not. The thing  is, they can be a source of power, inspiration. Or a source of soul sucking destruction. The key is recognizing our own demons, and not thinking we're infallible. You know, the whole denial thing. And as a result of this…
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Is there any money in photography?

Is there any money in photography? Somebodies' making it. Photography is a rich industry. Camera stores. Phones. Portrait studios.  Team photographers. Sports photographers. Commercial photographers. Travel photographers....on and on. There are more cameras being sold then ever. Which means, more "photographers" then ever. Most of which are on par with the dude playing guitar in the kitchen at the party.…
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The only certification I need….

I get emails. Here's a juicy question which is bound to stir up mucho crapola....: "I want to get certified, and I'm not even sure where to start with that...." I personally don't give a rats*ss about certification. I had a wall full of certs....whatever....it was fun while I pursued it, but slowly I realized…
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The best marketing strategy for photographers is……..drum rollllllll…

I watched an interesting documentary on Netflix called: "Men At Lunch. The untold story of a city's legend." It's all about the most iconic New York image showing, well, men at lunch. Interesting doc. But more importantly, I was reminded of one of the BEST marketing strategies for photographers....displays. You see, in this doc, there…
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Never show them how the sausage is made….

"Don't show them how the sausage is made", I told the creative director at a recent commercial shoot. I explained to him that he was making a mistake by taking all these "behind the scenes" photographs to be used to promote and sell a company. I see this behavior all the time. And I find…
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